Advertising and promotion : an integrated marketing communications perspective /
George E. Belch , Michael A. Belch.
- 6th ed.
- Boston : McGraw-Hill / Irwin, 2004.
- xxvi, 779 s. : şkl. ; 28 cm.
0072536764
bağış
Advertising. Reklamcılık. Sales promotion. Satış promosyonu Communication in marketing.