Place Branding and Marketing from a Policy Perspective : (Kayıt no. 54493)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03174cam a2200469Mu 4500 |
| 001 - KONTROL NUMARASI | |
| Control Dosyası | 9781003286189 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | FlBoTFG |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20240514060337.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 231129s2023 xx o ||| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | OCoLC-P |
| Kataloglama Dili | eng |
| Çeviri Kurumu | OCoLC-P |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 9781003286189 |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 1003286186 |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 9781003825890 |
| -- | (electronic bk. : EPUB) |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 1003825893 |
| -- | (electronic bk. : EPUB) |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 9781003825876 |
| -- | (electronic bk. : PDF) |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 1003825877 |
| -- | (electronic bk. : PDF) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9781003286189 |
| Source of number or code | doi |
| 035 ## - SİSTEM KONTROL NUMARASI | |
| Sistem Kontrol Numarası | (OCoLC)1411314976 |
| 035 ## - SİSTEM KONTROL NUMARASI | |
| Sistem Kontrol Numarası | (OCoLC-P)1411314976 |
| 050 #4 - SINIFLAMA ve YER NUMARASI | |
| Sınıflama Numarası | HD69.B7 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 000000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043060 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 082 04 - DEWEY ONU SINIFLAMA SİSTEMİ | |
| Sınıflama Numarası | 338.9 |
| Edition number | 23/eng/20231215 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Mabillard, Vincent. |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | Place Branding and Marketing from a Policy Perspective : |
| Alt Eseradı vb. | Building Effective Strategies for Places |
| Medium | [electronic resource]. |
| 260 ## - YAYIN, DAĞITIM, VB. | |
| Yayınevi | Routledge |
| Yayın Tarihi | 2023. |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 1 online resource |
| 520 ## - ÖZET NOTU | |
| Özet notu | As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature--which lacks in-depth and critical analysis--and technical academic literature--which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. |
| 650 #7 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | BUSINESS & ECONOMICS / General |
| Source of heading or term | bisacsh |
| 650 #7 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | BUSINESS & ECONOMICS / Marketing / General |
| Source of heading or term | bisacsh |
| 650 #7 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | BUSINESS & ECONOMICS / Marketing / Research |
| Source of heading or term | bisacsh |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Branding (Marketing) |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Place marketing |
| Genel Alt Konu | Management. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing |
| Genel Alt Konu | Management. |
| 856 40 - ELEKTRONİK YER ve ERİŞİM | |
| Materyale ilişkin tanımlama | Taylor & Francis |
| Kaynak Tanımlayıcı (URL) | <a href="https://www.taylorfrancis.com/books/9781003286189">https://www.taylorfrancis.com/books/9781003286189</a> |
| 856 42 - ELEKTRONİK YER ve ERİŞİM | |
| Materyale ilişkin tanımlama | OCLC metadata license agreement |
| Kaynak Tanımlayıcı (URL) | <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a> |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Ekli Tam Metin | OCLC-licensed vendor bibliographic record. |
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