The dynamics of influencer marketing : (Kayıt no. 55247)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03654cam a22005778i 4500 |
| 001 - KONTROL NUMARASI | |
| Control Dosyası | 9781003134176 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | FlBoTFG |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20240514060400.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 220404s2023 nyu ob 001 0 eng |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | OCoLC-P |
| Kataloglama Dili | eng |
| Açıklama Kuralları | rda |
| Çeviri Kurumu | OCoLC-P |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 9781003134176 |
| -- | (ebook) |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 1003134173 |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 9781000686999 |
| -- | (electronic bk. : EPUB) |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 100068699X |
| -- | (electronic bk. : EPUB) |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 9781000686937 |
| -- | (electronic bk. : PDF) |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Isbn | 1000686930 |
| -- | (electronic bk. : PDF) |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Cancelled/invalid ISBN | 9780367678906 |
| -- | (hardback) |
| 020 ## - ISBN - ULUSLARARASI STANDART KİTAP NUMARASI | |
| Cancelled/invalid ISBN | 9780367680916 |
| -- | (paperback) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9781003134176 |
| Source of number or code | doi |
| 035 ## - SİSTEM KONTROL NUMARASI | |
| Sistem Kontrol Numarası | (OCoLC)1309291616 |
| 035 ## - SİSTEM KONTROL NUMARASI | |
| Sistem Kontrol Numarası | (OCoLC-P)1309291616 |
| 050 00 - SINIFLAMA ve YER NUMARASI | |
| Sınıflama Numarası | HF5415 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043040 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 070060 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 082 00 - DEWEY ONU SINIFLAMA SİSTEMİ | |
| Sınıflama Numarası | 658.8 |
| Edition number | 23/eng/20220404 |
| 245 04 - ESER ADI BİLDİRİMİ | |
| Başlık | The dynamics of influencer marketing : |
| Alt Eseradı vb. | a multidisciplinary approach / |
| Sorumluluk Bildirimi | edited by José M. Álvarez-Monzoncillo. |
| 250 ## - BASIM BİLDİRİMİ | |
| Basım Bildirimi | 1st Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 1 online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 0# - DİZİ BİLDİRİMİ | |
| Dizi Bildirimi | Routledge studies in marketing |
| 520 ## - ÖZET NOTU | |
| Özet notu | "YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Influence (Psychology) |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Social media. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Communication in marketing. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Advertising |
| Genel Alt Konu | Planning. |
| 650 #7 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | BUSINESS & ECONOMICS / Marketing / Multilevel |
| Source of heading or term | bisacsh |
| 650 #7 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | BUSINESS & ECONOMICS / Marketing / General |
| Source of heading or term | bisacsh |
| 650 #7 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | BUSINESS & ECONOMICS / Industries / Media & Communications Industries |
| Source of heading or term | bisacsh |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Alvarez Monzoncillo, José María, |
| İlişkili Terim | editor. |
| 856 40 - ELEKTRONİK YER ve ERİŞİM | |
| Materyale ilişkin tanımlama | Taylor & Francis |
| Kaynak Tanımlayıcı (URL) | <a href="https://www.taylorfrancis.com/books/9781003134176">https://www.taylorfrancis.com/books/9781003134176</a> |
| 856 42 - ELEKTRONİK YER ve ERİŞİM | |
| Materyale ilişkin tanımlama | OCLC metadata license agreement |
| Kaynak Tanımlayıcı (URL) | <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a> |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Ekli Tam Metin | OCLC-licensed vendor bibliographic record. |
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