Branding Books Across the Ages  Strategies and Key Concepts in Literary Branding 
Joosten, Jos ; Dera, Jeroen ; Steenmeijer, Maarten ; van den Braber, Helleke 
 -  Amsterdam University Press  2021/01/01 
<br/><br/> 22573/ctv1m7xt21  Default Book Series 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS & ECONOMICS / Marketing / General;LITERARY CRITICISM / European / General;LITERARY CRITICISM / Modern / General