Riemann, Eva <br/><br/>
Contextual Brand Valuation  From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation 

 -  Nomos Verlagsgesellschaft mbH  2012/01/01 
<br/><br/> 22573/ctv931tnt  Munich Intellectual Property Law Center – MIPLC 
<br/><br/><label>ISBN: </label>978-3-83297-637-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>LAW / Commercial / General