TY - BOOK AU - Moriyama, Takahito TI - Empire of Direct Mail SN - 978-0-70063-341-8 AV - JF2112.A4 M66 2022 PB - University Press of Kansas KW - POLITICAL SCIENCE / Political Process / Elections;POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism;POLITICAL SCIENCE / Political Process / Media & Internet KW - Viguerie, Richard A.; Republican Party (U.S.:1854–) -- History; Advertising, Political -- United States -- History -- 20th century; Advertising, Direct-mail -- United States -- History -- 20th century; Direct-mail fund raising -- United States -- History -- 20th century; Campaign literature -- United States -- History -- 20th century; Conservatism -- United States -- History -- 20th century; Political consultants -- United States; United States -- Politics and government -- 1945–1989 N1 - 22573/ctv2n38n3p; Default Book Series UR - https://www.jstor.org/stable/10.2307/j.ctv2n4w5r7 ER -