TY  - BOOK
AU  - Garber, Steven ; Dertouzos, James N.
TI  - Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
SN  - 978-0-83303-341-3
AV  - UB323.D44 2003 
PB  - RAND Corporation
KW  - BUSINESS & ECONOMICS / Human Resources & Personnel Management;POLITICAL SCIENCE / Political Freedom
KW  - United States -- Armed Forces -- Recruiting, enlistment, etc.; Advertising -- United States -- Evaluation
N1  - 22573/cttjjkj; Default Book Series
UR  - https://www.jstor.org/stable/10.7249/mr1591osd
ER  -