Belch, George E.. <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective / 
George E. Belch , Michael A. Belch. 
 - 6th ed. 
 - Boston :   McGraw-Hill / Irwin,   2004. 
 - xxvi, 779 s. :  şkl. ;  28 cm. 
<br/><br/><label>ISBN: </label>0072536764 
<br/><br/><label>Source: </label> bağış 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Reklamcılık.<br/>Sales promotion.<br/>Satış promosyonu<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF 5823   / B45 2004