TY  - BOOK
AU  - Belch, George E..
AU  - Belch, Michael A.
TI  - Advertising and promotion : : an integrated marketing communications perspective 
SN  - 0072536764
AV  - HF 5823  B45 2004
PY  - 2004///
CY  - Boston : 
PB  - McGraw-Hill / Irwin, 
KW  - Advertising
KW  - Reklamcılık
KW  - Sales promotion
KW  - Satış promosyonu
KW  - Communication in marketing
ER  -