Kotler, Philip. <br/><br/>
Pazarlama 4.0/ 
Philip Kotler ; Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; yay. haz. Utku Umut Bulsun. 
 - 1.bs. 
 - İstanbul :  Optimist,  2023. 
 - 223 s. :  tbl. :  21 cm. 
<br/><br/><label>ISBN: </label>9786052261033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pazarlama.<br/>İnternet pazarlamacılığı.<br/>Marketing.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K68 2023