TY  - BOOK
AU  - Tian,Kelly
AU  - Dong,Lily
TI  - Consumer-citizens of China: the role of foreign brands in the imagined future China 
T2  - Routledge contemporary China series
SN  - 9780203840115
AV  - HC430.C6 T53 2011
U1  - 306.30951 
PY  - 2011///
CY  - London, New York
PB  - Routledge
KW  - Consumers
KW  - China
KW  - Psychology
KW  - Brand choice
KW  - Psychological aspects
KW  - Nationalism
KW  - Civilization
KW  - Foreign influences
N1  - Includes bibliographical references (pages [133]-139) and index; 1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization
UR  - https://www.taylorfrancis.com/books/9781136889363
ER  -