TY  - BOOK
AU  - Dogramatzis,Dimitris
TI  - Healthcare biotechnology: a practical guide 
SN  - 9780429109461
AV  - RS380 .D64 2011
U1  - 615.19 
PY  - 2011///
CY  - Boca Raton
PB  - CRC Press
KW  - Biotechnology industries
KW  - Biotechnology
KW  - Pharmaceutical biotechnology
N1  - pt. 1. The healthcare biotechnology industry -- pt. 2. Intellectual property -- pt. 3. Funding -- pt. 4. New product -- pt. 5. Marketing -- pt. 6. Running the business
N2  - "A first of its kind to focus on the management of health-care related biotechnology, this text is a resourceful practical guide that assists all healthcare related biotech professionals in their day-to-day activities. The book contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models, among others. Written by a well-established professional and registered pharmacist, this reference is appropriate for graduate students and industry professionals. It contains over 350 tables and figures and end-of-section problems accompany each chapter. There are also extensive references following each chapter to enhance further study"--Provided by publisher
UR  - https://www.taylorfrancis.com/books/9781439894125
ER  -