TY  - BOOK
AU  - Mire,Amina
TI  - Wellness in whiteness: biomedicalisation and the promotion of whiteness and youth among women 
T2  - Routledge research in gender and society
SN  - 9781351234146
AV  - BF697.5.B63 
U1  - 155.3/33 23
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - Body image
KW  - Body image in women
KW  - Beauty, Personal
KW  - Whites
KW  - Race identity
KW  - Aging
KW  - Prevention
KW  - SOCIAL SCIENCE / General
KW  - bisacsh
KW  - SOCIAL SCIENCE / Sociology / General
N1  - Situating skin : whitening biotechnology -- Pigmentation pathologies and regenerative whiteness -- "Face north and smile" : biomedicalization of ageing and "science based" whiteness therapy -- Racialising consumption : skin-whitening and the global look -- Entrepreneurial innovation in skin-whitening biotechnology : ethical and social implications -- Index
N2  - The Open Access version of this book, available at https://www.taylorfrancis.com/books/9781351234146, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ageless beauty', brightened', youthful skin and solutions to pigmentation problems' for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalized health and wellness industries - which requires the active participation of consumers in the biomedicalization of their own bodies - Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment
UR  - https://www.taylorfrancis.com/books/9781351234146
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -