Digital business and E-commerce management : strategy, implementation and practice
Dave Chaffey.
- 6. baskı
- Harlow : Pearson, 2015.
- xxxi, 680 s. : tbl., şkl. : 28 cm.
Dizin: s. 666-680.
9780273786542
Electronic commerce. Business enterprises -- Computer networks. Elektronik ticaret.--Ticari teşebbüsler -- Bilgisayar ağları.