Intro -- Manifesto of the New Economy -- Institutions and Business Modelsof the Digital Society -- Contents -- Chapter 1: Introduction -- Chapter 2: The Second Invisible Hand of the Market -- 2.1 What is the New Economy? -- 2.2 Consumption as Language or, Why Does Society Need Diversity? -- 2.2.1 The Ethics of Consumer Society -- 2.3 The Imperative of Conspicuous Consumption -- 2.4 Personal Thoughts -- 2.5 Evolution of the Second Invisible Hand -- 2.6 The Economic Sense of Collaborative Filtering: Division of Labour in the Testing of Experience Goods -- 2.7 New Technologies, New Institutions -- 2.7.1 Web 3.0 -- 2.7.2 Smart Introductions, Meaningful Messages -- 2.8 The Gratuity Economy: Retrospective Payment and Group Motivation -- 2.8.1 Insuring Cultural Goods -- 2.8.2 A New Business Model for the Electronic Media: Customised Trust Advertising -- 2.8.3 Prospects for Monetising Social Networks -- 2.8.4 An Explanation of Demand and Unmediated Distribution -- 2.8.5 The Alternative to Copyright -- 2.9 The Topology of Taste -- 2.9.1 Group Recommendations and the Love of Reading -- 2.9.2 Encouraging Good Taste -- 2.10 The New Economy is an Economy of Clubs -- Chapter 3: The Symbolic Economics Approach to the Humanities and Humanitarian Practices -- 3.1 Prospects for Humanities Research into Third-Generation Networks -- 3.1.1 Measuring Symbolic Exchange -- 3.1.2 Studying Dissemination of Information -- 3.1.3 Modelling Group and Network Effects -- 3.2 (Un)Happiness Economics -- 3.3 Measuring Happiness -- 3.3.1 Measuring Subjective Time -- 3.3.2 Research into Emotional Dynamics -- 3.4 The Measure of Symbolic Exchange: Second Money -- 3.4.1 Multifunctionality of Second Money -- 3.4.2 Monetising User Activity in Third-Generation Networks -- 3.4.3 Symbolic Capital and Symbolic Values -- 3.4.4 Symbolic Capital and the Reputation System.

3.5 The Mechanism of Social Revolutions -- 3.5.1 Three Mechanisms for Social Innovation -- 3.5.2 The Art of ``Talk�� in Contemporary Art -- 3.5.3 ``Cheap Talk�� as a Signal to Diverge? -- 3.5.4 Social Imprinting -- 3.5.4.1 Imprinting in Man -- 3.5.4.2 Narrative Knowledge About Imprinting -- 3.5.4.3 Imprinting and Attention Economics -- 3.5.4.4 From Imprinting a Person to Imprinting a Society -- 3.5.4.5 Imprinting and ``Cheap Talk�� -- 3.5.4.6 Imprinting and Advertising -- 3.5.5 An Illustration From Science of Phase Transformations in the Community -- 3.6 Collaborative Filtering and the Prospects for Democracy -- Chapter 4: Conclusion -- Appendices -- Empirical Data Extracted from a Collaborative System -- Ratings Distribution on Imhonet -- Appendix 1: The Law of Conservation of Happiness: Empirical Data -- Ratings Distribution in Various Areas of Consumption -- Movies -- Literature -- Music -- Games -- Websites -- TV -- Distribution of Ratings by Type of Consumption: Overall Picture -- Overall Ratings Distribution on Imhonet -- Ratings Distribution by Imhonet Sections -- Distribution for Literature -- Distribution for Movies -- Ratings Distribution by City -- Moscow -- St Petersburg -- Kiev -- Novosibirsk -- Yekaterinburg -- Summary Ratings Distribution by City -- Appendix 2: Consumer Typology of Movies -- Very Highly Rated Movie (Average Point 7.9-8.7), Flat Rating Distribution (Dispersion 1.7-2.2) -- Highly Rated Movie (6.4-8.2), Standard Ratings Distribution (Dispersion 1.5-2.4) -- Averagely Rated Movie (Average 4.7-6.0), Standard Ratings Distribution (Dispersion 2.1-2.6) -- Averagely Rated Movie (Average Rating Around 5), Diffuse Polar (Bimodal) Ratings Distribution (Dispersion More than 2.7) -- Averagely Rated Movie, Diffuse Uniform Ratings Distribution -- Low-Rated Movie (Average 3.7-4.3), Standard Ratings Distribution (Dispersion 2.2-2.5).

Extremely Low-Rated Movie (2.1-3.8), Standard Ratings Distribution, Tending to Diffuse -- Appendix 3: Statistics for Russian Movies -- Pattern of Ratings of Russian Cinema: Breakdown by Year -- Pattern of Ratings of Western Movies: Breakdown by Year -- Change of the Average Rating of Russian Movies by Year (Based on the Entire Database of Ratings of Russian Movies) -- Distribution of Ratings of Russian and Western Movies in 2009 -- Appendix 4: Analysis of associations -- Statistics of User Actions Over the Course of 1 Week -- Examples of Future Projects in the Sphere of Taste -- About the Author.

This examination of the future of the 'digital society'--and its monetization--presents the business model for content producing industries and interrogates a host of issues from the economics of people's spare time to the meaning of the term 'club economics'.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.