000 | 00959nam a2200229Ia 4500 | ||
---|---|---|---|
008 | 220826s9999 xx 000 0 und d | ||
020 | _a978-0-83303-341-3 | ||
020 | _b978-0-83303-598-1 | ||
040 | _aEnglish | ||
050 | _aUB323.D44 2003 | ||
100 | _aGarber, Steven ; Dertouzos, James N. | ||
245 | 0 | _aIs Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s | |
260 | _bRAND Corporation | ||
260 | _c2003/01/01 | ||
500 | _a22573/cttjjkj | ||
500 | _aDefault Book Series | ||
650 | _aBUSINESS & ECONOMICS / Human Resources & Personnel Management;POLITICAL SCIENCE / Political Freedom | ||
650 | _aUnited States -- Armed Forces -- Recruiting, enlistment, etc.; Advertising -- United States -- Evaluation | ||
856 | _uhttps://www.jstor.org/stable/10.7249/mr1591osd | ||
907 | _a10.7249/mr1591osd | ||
910 | _aBooks at JSTOR Security Studies: Open Access; Security Studies Theme | ||
999 |
_c40428 _d40428 |