000 00959nam a2200229Ia 4500
008 220826s9999 xx 000 0 und d
020 _a978-0-83303-341-3
020 _b978-0-83303-598-1
040 _aEnglish
050 _aUB323.D44 2003
100 _aGarber, Steven ; Dertouzos, James N.
245 0 _aIs Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
260 _bRAND Corporation
260 _c2003/01/01
500 _a22573/cttjjkj
500 _aDefault Book Series
650 _aBUSINESS & ECONOMICS / Human Resources & Personnel Management;POLITICAL SCIENCE / Political Freedom
650 _aUnited States -- Armed Forces -- Recruiting, enlistment, etc.; Advertising -- United States -- Evaluation
856 _uhttps://www.jstor.org/stable/10.7249/mr1591osd
907 _a10.7249/mr1591osd
910 _aBooks at JSTOR Security Studies: Open Access; Security Studies Theme
999 _c40428
_d40428