| 000 | 00869nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20230223125027.0 | ||
| 008 | 230223b ||||| |||| 00| 0 tur d | ||
| 020 | _a0072536764 | ||
| 037 | _nbağış | ||
| 040 |
_aTR-AnOST _btur _cTR-AnOST _dTR-AnOST |
||
| 041 |
_atur _heng |
||
| 050 | 0 |
_aHF 5823 _bB45 2004 |
|
| 100 |
_98560 _aBelch, George E.. |
||
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch , Michael A. Belch. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill / Irwin, _c2004. |
||
| 300 |
_axxvi, 779 s. : _bşkl. ; _c28 cm. |
||
| 650 | 0 | 0 |
_98561 _aAdvertising. |
| 650 | 0 | 0 |
_98562 _aReklamcılık. |
| 650 | 0 | 0 |
_98563 _aSales promotion. |
| 650 | 0 | 0 |
_98568 _aSatış promosyonu |
| 650 | 0 | 0 |
_98574 _aCommunication in marketing. |
| 700 |
_98575 _aBelch, Michael A. |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c49725 _d49725 |
||