000			03174cam a2200469Mu 4500
001			9781003286189
003			FlBoTFG
005			20240514060337.0
006			m o d
007			cr |||||||||||
008			231129s2023 xx o ||| 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781003286189
020			_a1003286186
020			_a9781003825890 _q(electronic bk. : EPUB)
020			_a1003825893 _q(electronic bk. : EPUB)
020			_a9781003825876 _q(electronic bk. : PDF)
020			_a1003825877 _q(electronic bk. : PDF)
024	7		_a10.4324/9781003286189 _2doi
035			_a(OCoLC)1411314976
035			_a(OCoLC-P)1411314976
050		4	_aHD69.B7
072		7	_aBUS _x000000 _2bisacsh
072		7	_aBUS _x043000 _2bisacsh
072		7	_aBUS _x043060 _2bisacsh
072		7	_aKJS _2bicssc
082	0	4	_a338.9 _223/eng/20231215
100	1		_aMabillard, Vincent.
245	1	0	_aPlace Branding and Marketing from a Policy Perspective : _bBuilding Effective Strategies for Places _h[electronic resource].
260			_bRoutledge _c2023.
300			_a1 online resource
520			_aAs part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature--which lacks in-depth and critical analysis--and technical academic literature--which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.
588			_aOCLC-licensed vendor bibliographic record.
650		7	_aBUSINESS & ECONOMICS / General _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Marketing / Research _2bisacsh
650		0	_aBranding (Marketing)
650		0	_aPlace marketing _xManagement.
650		0	_aMarketing _xManagement.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003286189
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c54493 _d54493