000			02153cam a2200313Ii 4500
001			9781315171456
008			180706s2017 nyua ob 001 0 eng d
020			_a9781315171456 _q(e-book : PDF)
020			_a9781351694896 _q(e-book: Mobi)
020			_z9781138046368 _q(hardback)
024	7		_a10.4324/9781315171456 _2doi
035			_a(OCoLC)993951251
050		4	_aRA423.2 _b.D36 2017
082	0	4	_a362.1014 _bD167
100	1		_aDan, Viorela,
245	1	0	_aIntegrative framing analysis : _bframing health through words and visuals / _cby Viorela Dan.
264		1	_aNew York : _bRoutledge, _c2017.
300			_a1 online resource (xii, 170 pages)
490	1		_aRoutledge research in communication studies ; _vVolume 4
505	0		_aArguments in favor of integrative framing analyses -- Why so few integrative framing analyses? -- Factors influencing the act of framing -- An introduction to integrative framing analysis -- An integrative framing analysis of people living with HIV/AIDS.
520			_a"Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them--an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. "--Provided by publisher.
650		0	_aCommunication in public health.
650		0	_aHealth risk communication.
650		0	_aHIV infections.
650		0	_aAIDS (Disease) in mass media.
776	0	8	_iPrint version: _z9781138046368 _w(DLC) 2017027246
830		0	_vVolume 4.
856	4	0	_uhttps://www.taylorfrancis.com/books/9781315171456 _zClick here to view.
999			_c54707 _d54707