Empire of Direct Mail How Conservative Marketing Persuaded Voters and Transformed the Grassroots
- University Press of Kansas 2022/01/01
22573/ctv2n38n3p Default Book Series
978-0-70063-341-8
POLITICAL SCIENCE / Political Process / Elections;POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism;POLITICAL SCIENCE / Political Process / Media & Internet Viguerie, Richard A.; Republican Party (U.S.:1854–) -- History; Advertising, Political -- United States -- History -- 20th century; Advertising, Direct-mail -- United States -- History -- 20th century; Direct-mail fund raising -- United States -- History -- 20th century; Campaign literature -- United States -- History -- 20th century; Conservatism -- United States -- History -- 20th century; Political consultants -- United States; United States -- Politics and government -- 1945–1989