Tian, Kelly.,
Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. - 1 online resource (xix, 147 pages) - Routledge contemporary China series ; 60 . - 60. .
Includes bibliographical references (pages [133]-139) and index.
1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization.
9780203840115 9781136889363 9781136889318 9781136889356
10.4324/9780203840115 doi
Consumers--Psychology.--China
Brand choice--Psychological aspects.--China
Nationalism--China.
China--Civilization--Foreign influences.
HC430.C6 / T53 2011
306.30951 / T551
Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. - 1 online resource (xix, 147 pages) - Routledge contemporary China series ; 60 . - 60. .
Includes bibliographical references (pages [133]-139) and index.
1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization.
9780203840115 9781136889363 9781136889318 9781136889356
10.4324/9780203840115 doi
Consumers--Psychology.--China
Brand choice--Psychological aspects.--China
Nationalism--China.
China--Civilization--Foreign influences.
HC430.C6 / T53 2011
306.30951 / T551
