Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong.
Yazar:Tian, Kelly
Katkıda bulunan(lar):Dong, Lily
Materyal türü:
KonuSeri kaydı: : 60.Yayıncı: London ; New York : Routledge, 2011Tanım: 1 online resource (xix, 147 pages)ISBN: 9780203840115; 9781136889363; 9781136889318; 9781136889356Konu(lar): Consumers -- China -- Psychology | Brand choice -- China -- Psychological aspects | Nationalism -- China | China -- Civilization -- Foreign influencesEk fiziksel biçimler:Print version: : Başlık yokDDC sınıflandırma: 306.30951 LOC classification: HC430.C6 | T53 2011Çevrimiçi kaynaklar: Click here to view.
İçindekiler:
1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization.
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Includes bibliographical references (pages [133]-139) and index.
1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization.
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