Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
Yazar:Garber, Steven ; Dertouzos, James N
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KonuYayıncı: RAND Corporation ; 2003/01/01ISBN: 978-0-83303-341-3Konu(lar): BUSINESS & ECONOMICS / Human Resources & Personnel Management;POLITICAL SCIENCE / Political Freedom | United States -- Armed Forces -- Recruiting, enlistment, etc.; Advertising -- United States -- EvaluationLOC classification: UB323.D44 2003Çevrimiçi kaynaklar: Çevrimiçi erişim için tıklayınız
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